It's metal, obviously, but it just *looks* so different. And if it looks different to us, it's going to look different to the many who dismiss 3D printing as a technology suitable only for printing flimsy plastic toys. This is much more real; bring on the metal!
Hopefully, people will consider the number of small metal objects lying around the home and office and wonder how many of them could be produced in this way.
Via Shapeways Blog