Evidently the white coats in Shapeways' secret lab toiled for weeks trying various concoctions until they came up with White Glaze, which exhibits terrific reflective characteristics as you can see in the image above. By the way, White Glaze is:
temporarily, our least expensive material ($1.45). But the minimum order amount per model has to be $23…. But this is just a trial for White Glaze and we hope you all appreciate that we are also trying to be innovative in our pricing in order to make Shapeways as affordable as possible.
Finally we can get coffee cups that actually look like coffee cups!
Via Shapeways Blog