This is an interesting design: designer Luca Ionescu used typography as the foundation for this piece, which is not surprising, since Ionescu is also a typographer.
The complex design incorporates type as a main feature; this approach is something we see often when people are preparing custom 3D prints. Typography is one of the key means of providing highly customized and personalized dimensions to a 3D model. Placing a name is about as personalized as one can get.
Prior to 3D printing (and laser cutting), use of typography in 3D objects was difficult, but with today's 3D modeling software and 3D printing, it's almost as easy to produce a 3D typography object as it is to produce a 2D typography object.