Massivit 3D Printing Technologies has announced their strategy for unveiling their huge Massivit 1800 3D printer, and it’s not what you might think.
Massivit’s technology involves a proprietary process using a combination of powder-based techniques and photo-curable processes. The process can effectively produce very large objects at relatively high speeds - rumored to be up to 6mm per minute!
At that speed, you can quickly 3D print human-sized objects without issue. The build volume of this machine is a huge 1,500 x 1,200 x 1,800mm - one of the largest we’ve seen.
The Massivit 1800 3D Printer has not yet been released, but it is scheduled to be unveiled at the SGIA Expo in Las Vegas in September.
But what is the “SGIA Expo”? I had not heard of this event. Usually, new 3D printers are announced at events specific or catering to 3D printing in general, such as the Consumer Electronics Show, AMShow, TCT, FormNext or others.
Nope, the SGIA Show is the “Specialty Graphic Industry Association”. This is a show for 2D print equipment. Here you can find companies marketing color inks, specialty papers, banner displays, and similar.
What is a 3D printing company doing at this show?
And why would they announce their machine there?
It’s because they have figured out exactly how they are marketing their new machine: they will focus on the advertising industry by providing an ability to quickly 3D print large-sized advertisement items, such as this drink bottle:
Now this makes more sense. The folks attending this particular show are looking for ways to perform innovative advertising, and certainly Massivit’s system will do so!
Massivit is quite smart here; they are doing directly to the people who would use their machine instead of a show about the machine itself. In fact, those attending a “normal” 3D print show would not likely be the advertisers sought by Massivit.