Reformat Your Shopping

Portfolio.com speculates about the future of mass customization in a recent post examining the footwear industry. The idea is that although people may like a product’s function, they may desire certain superficial changes, such as color or texture. Traditionally we’ve unconsciously accepted the lack of choice when we’re staring at the display case in Wal-Mart and went on to purchase the functional, albeit less than perfect item.

But now it appears that several companies are offering the ability to order customized versions of products. Examples cited in the article: Kleenex boxes, your initials on M&M chocolates, images on Ked’s canvas shoes.


Here’s the interesting part, according to Joe Pine, author of Mass Customization:

We’re training people to getting used to getting exactly what they want. That creates a snowball effect and they’re going to start demanding it from other companies.

First it’s the color, then it’s the quality, then the functionality, and eventually a vast amount of control over the design. That’s where we’re heading. 3D printing will likely have a big role in a world where consumers are constantly expecting customizations.

Via Portfolio.com

Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn
Share on pinterest
Pinterest

Leave a Reply

Ametek: Stealth Giant and 3D Printing

Charles R. Goulding and Ryan Donley examine the “stealth giant” Ametek’s relation to 3D printing. In their June 22nd article entitled 4 Industrial Stocks to Bet on a Recovery, Barron’s described Ametek as a stealth giant with a market value of $20

Read More »

Email us

Keep up to date on 3D Printing technologies

We're Learning a lot about 3D printing and So will you

Subscribe to our mailing list and make better 3D print decisions