the old chestnuts of ‘high-tech will save us’ and ‘innovation will reign supreme’ are starting to look suspiciously worn out. Increasingly, the starting-point of the economy of the future looks like a perfect storm, one in which the most fundamental truths of business need to be questioned.
will be defined by a move away from corporations prescribing the framework within which consumption occurs, a move where control over communication can no longer be upheld and where control over production moves much closer to end consumers.
The real story is that technology and society are developing together in a way which makes old notions of control and lock-in effects outdated. Instead, we’re seeing how technologies that are now seen as marginal and/or hypothetical – things such as fabbing, 3D-printing, synthetic biology, ubiquitous computing and so on – are pointing to a future in which the quest for sustainability and advanced technology have together created a situation where the old industrial model of mass production for mass consumption has given way to something far more decentralized and thus less easy to control.