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LulzBot Sponsors Mars Expedition

We're not sure what to make of this. Evidently Aleph Objects, Inc., the producers of the LulzBot personal 3D printer have announced their sponsorship of the Mars One initiative. 
Ok, wait. What's Mars One? It's a Dutch-based project with the intention of sending a human expedition to the Planet Mars in 2023. No, really. You can read about them here
At the "Silver Sponsorship" level, they join "Byte Internet" (a Dutch web hosting company) as the only major visible sponsors of Mars One. 
In theory this relationship has a kind of logic to it. Mars explorers would likely require a 3D printer of some type to produce arbitrary objects (spare parts, most likely) while on the Red Planet. 
On the other hand, Hm.

Inside the Mcor IRIS

A 3D Printer Invades a High School