Joyce Yeung: "I Haven’t Experienced This Level Of Comradery In Any Other Industry"
She is responsible for establishing VELO3D as a thought leader in Additive Manufacturing and oversees relationships with key influencers ranging from press, analysts, and industry leaders. Prior to joining VELO3D, Joyce was Director of Marketing at GE Additive and Concept Laser where she held a variety of roles across Product Marketing, Sales Enablement, and Content Marketing.
Nora Toure: Joyce, could you let us know about your background and what brought you to 3D printing in the first place?
Joyce Yeung: It seems like the common answer to this question is that Additive Manufacturing has limitless potential and is helping to change lives with custom orthopedic implants and piloting space shuttles. While I agree with that sentiment, I joined this industry because I was drawn to the possibility of building a business.
In 2016, the then CEO of Concept Laser Inc invited me to join the team in Dallas, TX. Concept Laser was a German-based metal AM machine manufacturer and the US was new territory for them; their largest competitor was also moving to a city close-by and building a state-of-the-art showroom. No pressure, right?
I knew that by joining Concept Laser, I was going to get exposed to all facets of entrepreneurship so I joined as their US Marketing Director.
Nora Toure: You went from joining a team of 10 at Concept Laser Inc, to joining GE after Concept Laser’s acquisition, back to the startup world as the Marketing Director for Velo3D. What can you tell us about those various experiences in the industry, working for companies of various sizes?
Joyce Yeung: I feel incredibly fortunate to have been part of the GE Additive acquisition because I got a front row seat to witnessing how the largest end user of AM in the world operates; their perspective on design, materials, and industrialization definitely matured my knowledge in Additive.
But there were just so many things that I missed about working for a small business; I missed the ability to connect the dots between my work product to business impact. I also missed the flexibility to do things differently – you will never hear someone say at Velo3d, “This is the way we’ve always done it”.
I think the coolest part about working for a smaller business in the Bay Area is that they take advantage of their beautiful weather! There is a lake near VELO3D’s office where it’s common practice to go for walks with your team to brainstorm ideas or do a 1:1 with someone. Imagine holding your meetings outside instead of on Skype – what a crazy thought.
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