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Stratasys 3D Printers For Less?

There's those low-cost personal 3D printers we often write about and there's those really expensive commercial 3D printers that you'd never be able to afford. Or at least that's how it used to be. 
Stratasys announced something they call a "3D Print Pack", composed of their small uPrint 3D printer, a cleaning system and startup materials & supplies. What's the difference you ask? They now offer this as under a leasing package for only US$290 per month.  
Theoretically you could always get a lease on equipment yourself, but this just makes it much easier. Imagine having a real commercial 3D printer on premises for less than USD$300 per month - this is less expensive than using a 3D print service for a single part in some situations. 
Could this be Stratasys's way of competing against increasingly low-priced competing 3D printers?

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