Someone NEEDS to Buy MakerBot?

By on February 19th, 2013 in Corporate

Tags: ,

We’re reading this article on Inside Monkey entitled, “Someone Needs to Buy MakerBot Already, Stratasys, Ltd. (SSYS)?” Ok. Really? 
The premise of the piece is that one of 3D Systems, Stratasys or Amazon (!) should acquire MakerBot. Wait, let’s correct that, one of these mega-corps should have ALREADY acquired little MakerBot. The author is surprised this hasn’t happened. 
We’re not surprised at all. Let’s have a look at each of these proposed acquirers. 
First, 3D Systems. Why would they need to take over MakerBot when they already have several successful lines of personal 3D printers? They also have patents on multiple 3D printing processes, each of which could be used to create a revolutionary  personal device. 
Second, Stratasys. If you’ve been following Stratasys’ strategy it has nothing to do with the consumer market. They have focused entirely on industry, which, if you haven’t noticed, is almost a wide open field for growth. They have no need for the consumer market. 
And Amazon. We can’t see this option. Amazon would be far more likely to set up shop selling 3D models for printing on ANY 3D printer because that’s better aligned with their core business: selling content. They could be the Wal-Mart of 3D models if they so chose. But sell a single line of devices? Maybe as a mechanism to support their (future) 3D model business – but that doesn’t exist yet! 
Meanwhile, MakerBot’s success has been partly based on their peculiar DIY/hipster marketing approach, one which cannot be duplicated by any of the above. Any of those companies would likely dissipate MakerBot’s marketing success quickly. 
So what happens? We suspect MakerBot will continue on its own for a while yet. 

By Kerry Stevenson

Kerry Stevenson, aka "General Fabb" has written over 8,000 stories on 3D printing at Fabbaloo since he launched the venture in 2007, with an intention to promote and grow the incredible technology of 3D printing across the world. So far, it seems to be working!

1 comment

  1. Somebody should buy Makerbot because of the extremely low integrity of the employees and poor business practices. It's one thing for the company to be late on delivery…it's another to sign contracts and not live up to them. When brought to the attention to the management the management chooses to do nothing.

Comments are closed.