Print Doritos in any shape!
No, it’s not real. It’s an imaginary device from an entry to Dorito’s Crash the Super Bowl ad contest from rus Architects/Renderers, inc.
The “Dorito 3D Printer” can apparently print Dorito material in any shape. If you look carefully you can see material tubes full of “that orange cheesy stuff” feeding the printer, in addition to corn meal.
We asked Rus Blemker about the Dorito Printer:
The printer is all original! As you can imagine copyright issues would not allow us to use current products. It is inspired by old Makerbots. A local community 3d print club partnered on laser cutting plex panels, the ‘guts’ are flea market finds, haha! Total Chicago independent film at it’s finest. The Doritos Chiptree is original design and 3D printed.
While the Dorito 3D printer is not real, the team at rus did spend some time to make it realistic. Note the control panel in the scene at top, which indicates the filename, type and print time (3 hours, 22 minutes). They’re printing a “Dorito Tree”, which actually looks very attractive and tasty. They seem to have solved the “all-the-chips-at-the-bottom-have-no-topping” problem.
And how was the Dorito Chiptree actually produced?
Each chip is printed individually with tab, armature and blister texture. The cone rack is printed in two pieces. Stuart Marsh is owner of Edgewater Workbench, they redesigned and printed the chiptree in his shop.
Fantasies like this get one thinking of what might be possible if true 3D food printers ever emerged – although the fingers on the left are a bit scary. Today’s 3D food printers have significant constraints on the geometries and materials they can use.
Meanwhile, we’re left with the final line from the piece:
Hey – Doritos are perfect. Just the way they are.
That may be so, but if you’d like to get 3D printing on the Super Bowl, you’d better rate the video at the link below.