MyMiniFactory’s fundraising campaign has overtaken their target level of £500,000 (USD$775,000) and makes us think a bit differently about 3D printing investment.
The company launched a fundraising campaign on the Seedrs platform two weeks ago, with the intent of raising a large amount of funds to proceed growing the company.
But first, let us explain a bit about how Seedrs is quite different from other fundraising models such as Kickstarter and Indiegogo. Those platforms are essentially “pre-order” platforms that provide an ability for a company to gauge the validity of their product by seeing if anyone would actually buy it. If sufficient interest, they make and ship the orders. If not, the project typically closes.
Seedrs also raises funds, but it’s not for “orders”. It’s actually selling off a share of the company. You don’t get a product, but you do get a piece of the action going forward.
Here’s the interesting part: selling a share of the company establishes, literally, the value of the entire company. If X shares sold at Y price, then 100% of the shares would be worth Z. It’s just arithmetic.
But in the case of MyMiniFactory, the results are quite startling. As of this writing, they’ve sold just over 5% of their company for a total funding amount of over £500,000 (USD$775,000). This implies the value of the entire company is almost £10M (USD$15,500,000)!
That’s an enormous amount of money.
With the incoming funds, MyMiniFactory will be able to expand their operations and develop additional revenue sources that could justify the valuation – or even increase it.
What’s fascinating to us is the rags to riches journey here. MyMiniFactory was launched just a short while ago, but today it’s apparently worth USD$15M!
Even more startling: the Seedrs campaign did not accept funding from the US, suggesting that the true value of MyMiniFactory could be even higher if that market were able to invest.
What does this mean? It means, simply, that there is still great strength in the future of 3D printing. People DO want to invest in 3D printing companies that have a vision and the ability to achieve it.