HP Silently Took the Fitstation Insole Platform Off the Market

The company continues to work directly with footwear brands such as Brooks and Superfeet.

In 2017, HP, in collaboration with Brooks and Superfeet created FitStation, a platform that enabled users to personalize their insoles, sandals and running shoes based on individual biomechanics. It was presented as an innovative hardware and software platform that captures 3D scans of the foot, foot pressure measurements and gait analysis to create a one-of-a-kind digital profile of each foot. Fitstation was the world’s first end-to-end solution providing individual off-the-shelf shoe and insole recommendations, 3D printed insoles and individualized custom footwear. The system used HP Multi Jet Fusion printing technology to manufacture a 3D printed insole. While the platform was revolutionary in many ways, HP has now silently pulled the plug on it, while continuing to work directly with both Brooks and Superfeet on their 3D printed footwear projects.

The partnership with Brooks Running, unveiled in 2023, looked to disrupt the performance running footwear market. The first innovation resulting from the collaboration was the Brooks Exhilarate-BlueLine running shoes.

Footwear developed by the Brooks BlueLine Lab is at the forefront of harnessing technology, biomechanical research, engineering and design to advance the power of running shoes. The Lab’s newest innovation, the Exhilarate-BL shoe is designed, engineered, and manufactured in partnership with HP, using the company’s 3D printing solution.

As such, the Brooks Exhilarate-BL features 3DNA, a 3D printed midsole technology that delivers a propulsive, bouncy ride. More than that, it has also been specifically designed and tuned to groups of sizes based on runner data so that each runner has the optimal cushioning and spring with each stride.  HP independently validated that Multi Jet Fusion 3D printing technology produces midsoles that deliver higher energy return than 90% of the midsoles in running shoes on the market today.

Brooks released a limited number of Exhilarate-BL pairs, as part of a test-and-learn program, to select Brooks Wear Testers and Brooks Run Club loyalty members who have synced their wearable devices through Brooks’ platform, in partnership with DashLX. Through wearables, Brooks is able to access runner data including their stride lengths, cadences, and other factors influenced by height and weight that will help inform future iterations of Brooks shoes featuring 3DNA.

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