After giving sole searchers a look at the design process of the original Air Max and their new Air Max 720 shoes, the global shoe company is launching a new 3D Builder and partnered with designer Heron Preston in April for a 3D Builder workshop experience that features the platform customization and sole-swapping characteristics of the Air Max 720 and Air Max 95.
Air Max 720/95 Heron Preston By You is a needlessly long title for a DIY workshop in which users of all ages were able to customize their own set of Air Max 720/95s.
Hosted by Preston, the workshop included a wide variety of graphics, laces, colors, and most notably, a choice between using Air Max 720 or 95 soles.
In case you’re wondering why Nike chose to partner with Heron Preston, it’s because Preston himself used to work at Nike. Combining his design know-how and his love for the brand since he was a kid (the Air Max 95 was the first pair of Air Max shoes he ever owned), Preston was able to bring more customization options to Nike’s newest Air Max.
During Milan Design Week 2019, Designboom’s Juliana Neira was able to attend a pre-launch event where the audience was allowed to customize their own sets of Air Max 720/95s.
Visitors were given flat shoeboxes with an outline of the shoe where they could fill up the space with their desired colors, materials, laces, and soles. Once they were finished, they moved on to the digital experience where they transferred their preferences.
Nike announced a new “3-D Printed” running shoe, but it seems a bit strange to me.
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