Kristin Mulherin is the President of AM-Cubed, a commercial growth and market development consultancy focused exclusively on 3D printing and additive manufacturing.
Her time in 3D printing has included commercial roles within HP, LPW Technology, and Thermo Fisher Scientific. At LPW (recently acquired by Carpenter Powder Products) she was the Chief Commercial Officer, leading a team of marketing and sales professionals while representing commercial activities as a member of the Executive Board.
Most recently, she helped launch the Metal Jet printer at HP and was on the market development team for the Multi Jet Fusion (MJF) printer. Kristin received an MBA in Marketing & Finance from USC, a M.S. in Materials Science & Engineering from UCLA, and a B.S. in Ceramic Engineering from the University of Washington. After living and working globally, from Los Angeles to Manchester to Bangkok, Kristin returned to the beautiful Pacific Northwest in 2013 to make a home with her family and enjoy all the weird and wonderful things Portland, Oregon has to offer.
Nora Toure: Kristin, could you let us know about your background and your journey to Additive Manufacturing?
Kristin Mulherin: After completing my Master’s degree in Materials Science, I worked as a Materials & Processes Engineer in aerospace. But I always knew that I wanted to work on the commercial side of a technically innovative company, so I pursued an MBA and joined an entrepreneurial advanced materials company as their Commercial Director. We specialized in specialty metal powders, among other things, which led to a natural progression into metal additive manufacturing.
Due to my previous experiences in the UK, I was connected to LPW Technology and soon joined their team as the Chief Commercial Officer. It was a fantastic place to begin in AM! At LPW, they view additive manufacturing “from the perspective of the powder” which means I worked with all aspects of metal AM (QC software, productionization hardware, machine builders & end users). As metal powders are so intrinsic throughout the AM ecosystem it was great exposure to the complete metal AM workflow. Within a few months I attended my first FormNext and I knew it was the industry in which I would remain for the rest of my career.
Nora Tour: What is AM-cubed and what is the story behind it?
Kristin Mulherin: AM-Cubed is a commercial strategy and market development consultancy focused exclusively on supporting the commercial arm of additive manufacturing and 3D printing businesses.
Having developed a breadth of experience across such a diverse array or roles within AM, I felt it was time to make my dream of owning my own company a reality, and so I created AM-Cubed. I felt there was a need for a resource that could help companies navigate the AM industry, and find their most equitable position within it; that is the essence of AM-Cubed. From large enterprises looking to enter the AM space, SMEs looking to grow an existing presence, or start-ups looking for help with their go-to-market strategy, we help companies optimize their customer approach. We help grow their business through executive market strategy, competitive intelligence, digital content strategy, and targeted business development initiatives.
Our breadth of experience within the additive manufacturing ecosystem allows us to deliver bespoke services that general consultancies cannot offer.
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