MX3D has made an interesting move by setting up a subsidiary.
The Netherlands-based company produces systems that use DED to build metal objects with robotic motion systems. They’ve been around for quite a few years now, and have grown significantly. Initially they produced just a toolhead, but now they offer huge, one-piece industrial systems ready for immediate operation.
They followed a familiar path for startups: build a product and then search for the best application. The company produced many parts for different 3D print applications, but eventually discovered their true niche in large industrial systems. They’ve been focusing on this for some years.
That meant they were spending less time on other applications, many of which were art and decorative structures.
Now this could all change as they’ve set up a new subsidiary to handle this type of business. MX3D’s Gijs Van Der Velden explains:
“Great news to fans of our more artistic work: since early this year we have set up a subsidiary focusing on Art, Design and Architecture print on demand: MX3D ArtLab.
ArtLab delivers world class projects worldwide like this great aluminium gate [see image at top] or ‘Freeze Frame’ for Design Museum Gent by Unfold, a renowned 3D design studio in Antwerp.”
This is a terrific move by MX3D, as it separates two entirely different operations. While the equipment might be the same, the customers are utterly different. You need completely different sales networks, and staff that understand how the customers operate. This is why many “general purpose” 3D printer manufacturers have challenges: they’re not focused enough on a particular market to succeed.
Eventually, though, most 3D printer manufacturers do figure out where their technology is best used and then they focus on that. MX3D has not only done that, but also gone back and set up a second dedicated operation to handle even more business.
Via MX3D Artlab
