The Yacht Creality becomes the first yacht to be named after a 3D printer brand.
When we think of 3D printing, we tend to think small. But recently, the Chinese 3D printer company Creality created a yacht to represent their brand name and to take on an ambassador like role. Beyond the traditional role of a yacht, this one serves as a physical advertisement of the industry, even though it doesn’t seem to have been 3D printed in and of itself.
Although an interesting and creative idea, this strategy is kind of similar to those that Kerry wrote about when discussing a giant 3D printed nautical jaguar and a 3D printed boat designed by the University of Maine.
The orange-yellow double decker dubbed Yacht Creality was announced as complete back in May, about 10 months after the start of its design and construction. With a length of 12.9 meters, a width of 5.5 meters, and a height of 7 meters, the yacht has been designed to accommodate 14 people. It was adorned with Creality’s mascot “CUVA” and the company’s brand name on its side.
The yacht docks at Qingdao Yacht Center, which has a beautiful scenery intended to awe passengers as they take a relaxing trip. This yacht has already sailed through the Yellow Sea, the Bohai Sea, and the East China Sea. Beyond the usual functions of navigation, sports, entertainment, and leisure, the yacht is a prideful possession of Creality and symbolizes “the image of the 3D printing industry evangelist with happiness”.
Creality Vice President Yang Chengliang expresses that the yacht wasn’t created solely as a venue for business negotiations and employee leisure, but also as a brand ambassador that sails the seas.
Though the yacht is spectacular, the company Creality3D was established to represent something even bigger. They have been “devoted to the research and development and production of 3D printers” which are valued in the manufacturing, education, and medical industries. Over the past 6 years, Creality has:
“helped designers realize their design dreams; helped makers to continuously iterate their technological dreams; helped manufacturing companies achieve technological transformation; helped disabled limbs run; helped blind people appreciate paintings; helped people with heroic dreams realize hero transformational helped military fans reproduce mini classic fighters.”
I find it inspiring that this company hasn’t fixed itself into one particular niche and continuously works to empower people from all walks of life. It’s not often that you see a company making products to cater to everyone including minority groups and so I really enjoy that this company recognizes that there is space for everyone in the 3D printing world.
According to Creality, over the past two years, they have publicized the brand’s corporate philosophy and mission while spreading Changxiang’s greater social value:
“Create reality, Realize dreams!”