Up to now Cubify’s 3D model content has been somewhat simplistic. Toys, simple personalized items and the like have been the staple of online 3D content within 3D Systems’s Cubify operation. But now they’re taking a different and far more serious direction.
If you hit the Cubify site now, (dubbed “2.0” by 3D Systems), you’ll see much deeper content, specifically in the fashion and decor genres. To create all this content 3D Systems has hired a group of designers who are dedicated to producing outstanding 3D content. We spoke to one of them, Annie Shaw, pictured above.
The fashions at this point are primarily accessories, such as the “pointy epaulets” worn by Shaw in this image. The designs are all capable of being produced on the new Cube entry-level 3D printer and can be made in a wide variety of colors. We understand they’re even working on dress designs that could show up in Cubify’s repositories this year.
One angle we found very interesting was that the content is not exclusively directed to consumers. In the image at the top we see a 3D printed spiky heel. We understand that 3D Systems wants to offer 3D printed “components” to traditional designers who may incorporate them into their own product designs. In this case, the heel is 3D printed, but the upper can be whatever the shoe designer imagines.
Content for consumers; Content for industry. We like it.