Lindsay Baish has over a decade of marketing experience, working with both B2B brands like Aflac and US Foods and classic B2C brands like Betty Crocker and Lucky Charms.
She is currently the Director of Marketing for Fast Radius, leading the company’s brand strategy and creative efforts. Lindsay resides in Chicago with her husband and two flat-faced dogs.
Nora Toure: Lindsay, could you let us know about your background and what brought you to 3D printing in the first place?
Lindsay Baish: I spent the last decade working in advertising agencies. I worked with clients across the spectrum – from government to B2C to B2B. I really started getting deep into B2B work in the last three years or so of my career.
That’s where I met my current manager – Brian Simms, the head of Sales and Marketing at Fast Radius. Brian was a client of mine. When I saw that he had an opening on his team at Fast Radius to lead marketing efforts, I was definitely intrigued.
While I had worked in B2B for a while I had never worked in manufacturing. After spending a few hours with him talking about the company and the vision, I was blown away. I knew it was something I needed to be a part of. There are very few chances to be a part of something that will redefine critical industries – being in additive manufacturing is one of them.
Nora Toure: Can you describe your very first experience with 3D Printing?
Lindsay Baish: Honestly, my very first experience was here at Fast Radius. Prior to coming here, I never really thought about how parts and products were made. Now, it’s a major thing I think about! I remember the first tour I took of our factory and being blown away but what we could make possible.
Nora Toure: What differentiates Fast Radius from other additive manufacturing companies?
Lindsay Baish: I don’t want to seem hyperbolic, but there isn’t anything like Fast Radius on the market today – truly. Our goal is to help manufacturers make new things possible. We believe manufacturing is incredibly important, not just for the things it physically makes, but for the things it makes possible – the human experiences of safety, health, connection, and enjoyment.
It’s our mission to help companies continue to do that really important work by shepherding them through the next era of advanced manufacturing.
So, we are full-service partners with companies across product lifecycles, from application discovery, to design, to making those products in our factory, all the way to fulfillment. Many companies offer these singular services, but hardly any provide all of these in an integrated way.
All of this is underpinned by a proprietary software system that we’ve developed that’s driving meaningful data insights at every point in the journey. The work we’re doing here is truly transformative for our customers.
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