Dawn Putney: "I Have Learned Firsthand That Small Changes Make A Big Difference"
Dawn Putney is the founding president and lead strategist at Toolbox Creative, a brand design firm for innovative technology companies.
Before moving to Colorado in 1994, Dawn worked with some of the largest ad agencies in Minneapolis. With 30+ years as a brand designer, Dawn thrives on helping technologists, innovators and engineers tell the story of how their big ideas can change the world. Dawn is also the co-founder of Art Lab Fort Collins, an experimental, nonprofit creating community spaces for the arts.
Dawn is proud to serve as a board member of Pretty Brainy, a nonprofit that engages girls in STEAM learning; Colorado C3E, supporting women in CleanTech, and the Museum of Art | Fort Collins. Dawn believes that elevating the conversation will change the face of women in technology and business leadership.
She believes that supporting nonprofits focused on empowering women in technology helps build a future where women can more easily climb to the top of the business ladder. The future looks brighter and kinder when built by women.
Nora Toure: Dawn, could you describe your very first experience with 3D Printing?
Dawn Putney: Toolbox Creative got a call from a local 3D printing manufacturer, Aleph Objects. They were looking to create a brand identity for their new open source 3D printer – the LulzBot product line. We created the iconic brand for LulzBot, from logo to product datasheets and advertising. That was my first exposure to the industry. Once I learned the power of 3D printing and the potential for changing the face of manufacturing, I was hooked.
Nora Toure: Could you explain furthermore what Toolbox Creative is and the services that you are providing?
Dawn Putney: Toolbox Creative is a B2B technology brand design firm. We speak Engineer, translating complex technologies and bridging the gap between the science of science and the art of selling it. We help our tech clients tell their stories, from websites to sales materials and everything in between. We are on a mission to help technologists, innovators and engineers prove how their big ideas and innovative technologies can change the world.
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