Gartner’s Jackie Fenn on 3D Printing

By on May 3rd, 2010 in Ideas

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Fabbaloo interviewed Gartner Analyst Jackie Fenn, VP and Gartner Fellow covering Emerging Trends. Jackie writes on a variety of new technologies and approaches, one of which has been 3D printing. 
 
Jackie is the originator of Gartner’s famous Hype Cycle, which proposes that every technology follows a consistent pattern of interest through its lifecycle. Jackie’s team tracks various technologies by placing them on the Hype Cycle. You can listen to Jackie explain how it works right here
 
Let’s find out what Gartner thinks of our favorite technology:
 
How long has Gartner had their eye on 3D Printing?
Our manufacturing analysts have been watching the area of rapid prototyping technology for many years, of course, but we noticed something was changing after seeing a couple of 3D printers at the 2006 SIGGRAPH exhibition. The price points and small-business appeal were radically different from what had gone before. At that time we said in a report that “the quality has increased, and the cost has decreased to the level that is likely to broaden its appeal within five years”, which was probably about right.
Which commercial vendors does Gartner follow? Does Gartner follow the open source projects and inexpensive kit manufacturers?
We are keeping our eye on the various techniques and vendors, including open source and initiatives like RepRap that aims to build a machine that can print its own parts to replicate itself (remind me to hire Schwarzenegger as a bodyguard once they get that one working).
Does Gartner still view 3D Printing as an emerging technology? What would transform 3D Printing into a mainstream technology? How do you see Gartner’s coverage of this area evolving over the next few years? 
We are still featuring it as an emerging technology due to the general lack of awareness about its capabilities and its potential. However most of the detailed coverage is happening out of our printing practice area, by my colleague Pete Basiliere. We expect that coverage to grow over time as more of our clients become interested in what it can do for them and how to integrate it into their IT and business processes.
We’ve observed many unique innovative uses of 3D printing in recent months, including a variety of medical, industrial and artistic applications. Where do you anticipate seeing future opportunities for innovation? 
The potential is limitless – just about every client I explain the technology to starts brainstorming on what they could do with it. A couple of the most common themes seem to be aesthetic modeling and medical/dental.
Who should be buying a 3D printer today, and who should be using 3D print services?
Buying a 3D printer would make sense for small (or even large) business who sell short run/one-off models or who make money off their designs (like architects). But I can see a growing number of hobbyists being interested in buying. The key factor is how much time you want to invest in learning how the machine works and how to use 3D modeling languages. 
Is the futuristic vision of average consumers printing their own items really going to happen? Or will home usage forever remain a niche activity? What missing elements are required to truly break open the 3D printing space to the general public? Is it simply a matter of awareness or education, or are there technical challenges to overcome? 
I can imagine that the ability to download a design and print it at home will be available within 10 years at a price point that is suitable for early mainstream consumers. It may become the “must-have” holiday present at some point during that time frame. I can also imagine that there will be easy-to use software that allows kids to tweak the designs to create an infinite number of small plastic toys (help!). For the technology to become mainstream we’ll also need an IP ecosystem for the designs that people will buy, download and modify. This probably won’t happen until after an initial period of confusion and free-for-all, as happened with music. Real maturity will need an iTunes equivalent (iPrint? iDesign?) 
Let’s advance the calendar to 2015. What should we expect to see in the 3D printing space that’s different from today?
In five years I think that the printers themselves will be cheap enough that many people could buy them, but that the design software will still be a little tricky for many users. So it will still be mainly businesses of all sizes, hobbyists and early adopters. This is definitely one of those areas where Paul Saffo’s comment applies – that people tend to overestimate the speed that a new technology will arrive, but underestimate the long term impact.

By Kerry Stevenson

Kerry Stevenson, aka "General Fabb" has written over 8,000 stories on 3D printing at Fabbaloo since he launched the venture in 2007, with an intention to promote and grow the incredible technology of 3D printing across the world. So far, it seems to be working!

4 comments

  1. At least the second post was on-topic; same spirit of hucksterism, though. The BfB machines are fine pieces of equipment–but Skeinforge is one of those pieces of software you must give a significant portion of your life to (though it has rather poetic error messages: "This should never happen" being my favorite), and Netfabb Engine is very beta…hang out on the Bits from Bytes forum for awhile before you believe everything you read.

  2. At least the second post was on-topic; same spirit of hucksterism, though. The BfB machines are fine pieces of equipment–but Skeinforge is one of those pieces of software you must give a significant portion of your life to (though it has rather poetic error messages: "This should never happen" being my favorite), and Netfabb Engine is very beta…hang out on the Bits from Bytes forum for awhile before you believe everything you read.

  3. THE FUTURE OF 3D DESIGN AND PRINT IS ALREADY HERE

    The key determinants mentioned by Jackie Fenn to enable 3D printing to go mainstream is "how much time you want to invest in learning how the machine works and how to use 3D modeling languages."

    A1 Technologies has broken the back of both of these issues.

    1. The BfB 3000 is a plug-in-and-run 3D printer which has just been launched at just under GBĀ£2,000 (c US$3,500). Apart from the incredibly low printer price, and the low material cost to print in ABS and PLA (polylactic acid – a biopolymer), it is also very easy to lose; there is a very quick learning curve to master the conversion software and the machine operation itself.
    http://www.a1-tech.co.uk/index.asp

    2. A1 has also solved the second issue. The vast majority of 3D designers use 3D CAD. Compared to the population of those who could (or might wish to) design in 3D, that percentage is tiny. There is now a technology and a product which makes 3D design accessible to all. Called the Chameleon, it consists of a 3D virtual world in which 3D design is organic, freeform and easy-to-learn. The library enables 3D primitives (geometric shapes) to be downloaded and then morphed using a 3D mouse. What makes this product truly innovative and exciting is its use of ‘haptics’. When the curser touches a 3D object on screen, the user gets force feedback on the mouse, thus both seeing and feeling the surface of that object. A creative designer on trying it called it "virtual sculpting".

    At exhibitions and open days, users, from a 5 year old child to an 85 year old lady, have all loved its intuitive mechanism, its ease of use and the fact that one can master its capabilities in under an hour (for users under the age of 21, the time taken to become a competent user can be measured in minutes!).

    As well as the library of objects, the Chameleon can import any 3D .stl file from any CAD package or from a laser scan and then morph the imported design.

    The other key issue regarding accessibility is price. The Chameleon hardware and software package is available for under Ā£500 (under $900).
    http://www.a1-tech.co.uk/index.asp

    The day of low cost accessibility of 3D design and print has arrived much earlier than Gartner anticipated.

    Martin Stevens
    CEO
    A1 Technologies Ltd
    +44 777 565 1028

  4. THE FUTURE OF 3D DESIGN AND PRINT IS ALREADY HERE

    The key determinants mentioned by Jackie Fenn to enable 3D printing to go mainstream is "how much time you want to invest in learning how the machine works and how to use 3D modeling languages."

    A1 Technologies has broken the back of both of these issues.

    1. The BfB 3000 is a plug-in-and-run 3D printer which has just been launched at just under GBĀ£2,000 (c US$3,500). Apart from the incredibly low printer price, and the low material cost to print in ABS and PLA (polylactic acid – a biopolymer), it is also very easy to lose; there is a very quick learning curve to master the conversion software and the machine operation itself.
    http://www.a1-tech.co.uk/index.asp

    2. A1 has also solved the second issue. The vast majority of 3D designers use 3D CAD. Compared to the population of those who could (or might wish to) design in 3D, that percentage is tiny. There is now a technology and a product which makes 3D design accessible to all. Called the Chameleon, it consists of a 3D virtual world in which 3D design is organic, freeform and easy-to-learn. The library enables 3D primitives (geometric shapes) to be downloaded and then morphed using a 3D mouse. What makes this product truly innovative and exciting is its use of ‘haptics’. When the curser touches a 3D object on screen, the user gets force feedback on the mouse, thus both seeing and feeling the surface of that object. A creative designer on trying it called it "virtual sculpting".

    At exhibitions and open days, users, from a 5 year old child to an 85 year old lady, have all loved its intuitive mechanism, its ease of use and the fact that one can master its capabilities in under an hour (for users under the age of 21, the time taken to become a competent user can be measured in minutes!).

    As well as the library of objects, the Chameleon can import any 3D .stl file from any CAD package or from a laser scan and then morph the imported design.

    The other key issue regarding accessibility is price. The Chameleon hardware and software package is available for under Ā£500 (under $900).
    http://www.a1-tech.co.uk/index.asp

    The day of low cost accessibility of 3D design and print has arrived much earlier than Gartner anticipated.

    Martin Stevens
    CEO
    A1 Technologies Ltd
    +44 777 565 1028

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