ICON announced a new residential build project, but this one has a bit of a twist.
Their new project is called “The Canyon Club”, and will be located on the waterfront of Lake Travis in Texas. Unlike their previous projects, which tended to be single-family residential homes in suburbs, this one is a “luxury residential resort community”.
The project entails some 25 homes, with five 3D printed by ICON, as well as others made with traditional building methods.
While their previous projects required homeowners to purchase the 3D printed residences, this project is quite different in that it operates as a proper resort with fractional ownership.
The “time share” feature involves buyers acquiring 1/8th of the property rights, plus six weeks per year usage.
Pricing for these shares begins at above US$400K, suggesting that the full price for a four-bedroom structure would be US$3.2M. That may seem high, but this is in fact a piece of a resort that includes water access, access to “experiences”, such as pools, spas, restaurants, sports, and much more. You’re buying not just the home but all the other elements of the resort at the same time.
What’s interesting to me is that Prasso Ventures, the project developer, chose ICON’s 3DCP technology to produce a portion of the resort’s homes. It’s unclear why they made this choice, but it could be that they expect time savings in getting the project going. That and the fact that the 3D printed nature of the homes might help with selling, as they could appear a bit more exotic than the traditional homes.
It’s also good to see ICON working on a new project, although it seems a bit smaller than some of their previous activities. However, after rumours of layoffs at the company, more business is always welcome.
Via ICON and The Canyon Club
