Pia Harlaß is the Head of Global Marketing & Corporate Communications at DyeMansion and our Women in 3D Printing Guest #273!
Mara Hitner: Pia, could you let us know briefly about your background and your journey into Additive Manufacturing?
Pia Harlaß: I have always been a creative person who loves to create an impact with good communication. Until my first internship in the international advertising team at BMW in 2014, I always wanted to be a journalist.
During my media & communications studies, I wrote for the Süddeutsche Zeitung and later for Noisey, the music editorial department of the online magazine Vice.
At BMW, I got to know the marketing and business side of communication, which I found surprisingly interesting as well.
The development of a campaign idea and the worldwide roll-out of this campaign made me extremely enthusiastic. I quickly realized that I was also interested in economic contexts, which were somewhat neglected in music and local journalism.
I wrote my thesis at BMW and almost started working there permanently, if my friends Felix and Philipp had not founded DyeMansion at the same time.
I was super thrilled about their courage and drive to build up a business of their own and thus to move much faster and have a bigger personal impact than in a large corporation like BMW.
I very quickly turned my back on corporate life and joined DyeMansion as the 6th employee.
At that time, we did not even have a newsletter or flyers – not to mention a marketing strategy. That was 2016. Today, I am leading our Global Marketing, Corporate Communications & Customer Experience activities with a team of seven.
Besides the fact that I thought working with friends would be awesome, I was curious about 3D-printing, even though I had no idea about it to be honest.
I remember watching the documentary “Print the Legend” on Netflix and thinking to myself “Wow, that’s the future, I want to get involved here”.
Mara Hitner: Could you remind us of what is DyeMansion and what is the story behind it?
Pia Harlaß: With DyeMansion we have made it from our founder Philipp’s basement in Munich to a global company in the last five years.
Let’s start with where we are now. Today, we are the global leader in automated post-processing technology for industrial polymer 3D-printing. We cover all the steps after the production itself that are needed to produce high-volume and high-value applications with Additive Manufacturing.
In short, our technology turns 3D-printed raw parts into high-value, colorful products. We are 87 people, working at our two facilities in Munich, Germany and Austin, Texas.
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