Little You announced a new “Artist Collaboration Opportunity” that could be of interest to many.
Toronto-based Little You currently offers an online service for custom anime figurine design and 3D printing. The service has primarily been targeted at children and educational institutions, where the simple interface allows anyone to quickly create fun anime figurine designs.
The simplicity of use is through the use of templates, which the company says now numbers over 800. Thus far, hundreds of children have created hundreds of figurines.
Designs are showcased on the company’s site, and offered for sale to visitors. The figurines are 3D printed and shipped to buyers. Designers can benefit from a point program where sales and likes add up to discounts for future purchases.
The new program is targeted at several parties. Little You explains:
“Today, Little You launched a partnership program to help artists, organizations, and schools to benefit from the distribution, marketing, and innovative products offered by Little You. With the ability to take advantage of brand exposure, revenue sharing, and creative support, partnering with Little You can help artists and organizations take their business to the next level and reach a global audience to drive meaningful results.”
The partnership offers a combination of services that can boost the awareness of a design through Little You’s operations. They explain:
“Interested parties can apply for this partnership (a $890 value!), it includes 3D model design, artist interview, blog post, social media blast, graphic ad, sample print, forums submission, and many more. With this partnership you’ll be able to design your own character and we’ll take care of all the great marketing details to get your brand out there to the audience you desire.”
This is an interesting move by Little You, as it demonstrates that the technology initially targeting children could move into other areas. After all, there are plenty of adults that follow anime, and some of them would certainly find the notion of having a physical anime avatar of their own on their desk.
It’s also possible that businesses could indeed find benefit from this program, as anime figurines could be used in a variety of ways with staff, and at a low cost.
Little You’s move shows that startups don’t necessarily have to lock their focus on one market, but that over time as they understand their technology better it can also be targeted at other markets.