This weekās selection is āThe Next Toy Sensation: Designing and Creating the Next Toy Sensationā by Andrew Parry.
marketing
Book of the Week: Etsy Empire Strikes Back
This weekās selection is āEtsy Empire Strikes Backā by Eric Michael.
Book of the Week: Starting an Etsy Business for Dummies
This weekās selection is āStarting an Etsy Business for Dummiesā by Kate Shoup and Kate Gatski.
Essentium’s Research Reveals 3D Printer Manufacturers’ Missed Opportunity
New research from Essentium points out a key marketing strategy that most 3D printer manufacturers are not using.
Exploring Digital Metal’s Acquisition by Markforged: A Surprising Twist
We had an interesting discussion with Markforged about their recent acquisition, Digital Metal.
3D Printed Swag Ideas for Your Next Trade Show
How to balance speed, cost, and impact to leave a lasting impression at your next industry event.
Book of the Week: Sell Your Crafts Online
This weekās selection is āSell Your Crafts Online: The Handmakerās Guide to Selling from Etsy, Amazon, Facebook, Instagram, Shopify and Moreā by James Dillehay.
Book of the Week: Hit Makers
This weekās selection is āHit Makers: How to Succeed in an Age of Distractionā by Derek Thompson.
AI Tools Will Change 3D Printing in a Way You Don’t Expect
After looking at several AI tools recently, Iāve realized there is another fundamentally important way AI will affect the 3D printing world.
XJET Switches Gears To Commercialization
I had a chat with XJETās Dror Danai about the companyās strategy.
āSquid Gameā and 3D Printed Toys
Charles R. Goulding and Mindy Zhu look at how 3D printing could capitalize on the Squid Game craze.
3D Print Companies Leveraging Social Media In New Ways
Three 3D print companies are using social media in different ways to reach their audience.
Massivit To Open US “Experience Center”
We received an invitation to the grand opening of Massivitās new āAmericas Experience Centerā.
SLM Solutions’ Shocking Decision
SLM Solutions announced a major change in marketing strategy, skipping a major trade show and focusing on an all-digital approach.
Coming Soon: Battle Of The 3D Print Parameters
Sintavia announced a new copper 3D printing method, but this may lead to an interesting challenge to other providers.
Why Does Wiesemann 1893 Offer Free 3D Printed Tool Holders?
A tool manufacturer has leveraged 3D printing to make their product more attractive to buyers.
The SPEE3DCraft Metal 3D Printing Simulator
SPEE3D announced a 3D print simulation that provides a unique way to market, train and experience the technology.
The Importance Of Understanding 3D Printing Clients
In a todayās 3D printing world it is all too easy to focus too hard on the technical and forget other factors.
miniFactory’s Unusual 3D Print Benchmark Campaign
Benchmarking samples are often produced to ensure a 3D printed part delivers the required engineering performance. However, miniFactory has introduced a new twist on the process.
Analyzing Trade Show ROI Metrics
Charles R. Goulding and Preeti Sulibhavi dig into the metrics of return on investment from trade shows.
3D Printing And Communication In The Time Of COVID-19
Weāre talking often these days about the place of 3D printing in addressing the pandemic, but there are more nuances for the industry beyond manufacturing.
Reprioritizing 3D Printing Marketing Budgets: 10 Alternatives
Charles Goulding of R&D Tax Savers examines 10 options for replanning 3D printing marketing budgets in the face of disruption.
Is Stratasys Feeling The Pressure From Below?
Stratasys launched an unusual marketing campaign that for the first time targets users of low-cost alternative 3D printing equipment. Why did they do this?
Our Annual Reminder to 3D Print Vendors About AMUG
Thereās a secret issue with the annual AMUG conference, and we have to tell you about it.
Promoting Whiskey With 3D Printing?
Is it still possible to promote a business brand using 3D printing? It apparently is, according to Diageo, who have launched the Bulleit 3D Printed Frontier Experience.
Book of the Week: Hardcore Inventing
This weekās selection is āHardcore Inventingā by Robert Yonover and Ellie Crowe.
Promote Your 3D Printing Brand With Us
Associate your 3D printing brand with Fabbaloo ā by making an investment with us, we can help you to meet your marketing objectives.
Book of the Week: Total Inventor’s Manual
This weekās selection is the āTotal Inventor’s Manual: Transform Your Idea into a Top-Selling Productā by Sean Michael Ragan.
Reducing the Hype in 3D Printing
3D printing has been subject to plenty of hype, including from marketers. We take a look at three solid ways to reduce the hype around 3D printing.
Itās Nice To Be First In 3D Printing; Itās Better To Be Best
Is it more important in 3D printing to be first to market or unique on the market? As 3D printing grows as an industry, itās more important to have an āonlyā to offer, as a marketing expert points out.
Markforged Files Claim Against Desktop Metal, Again
A lawsuit between Markforged and Desktop Metal? The two companies begin court battle again with Markforged claiming disparaging marketing material by Desktop Metal.
In 3D Printing, Trust Is Everything
I’ve noticed something interesting about the upcoming RAPID + TCT 3D print trade show.
The Challenges Of Moving 3D Printer Manufacturers To A Digital World
A post from our friend Pete Basiliere of Gartner analyzes the digital capability of 3D printer manufacturers.
Could the Maritime Industry Be The Next Metal 3D Printing Garden?
EU researchers have developed an unusual 3D printed part for maritime use, suggesting a new channel for metal 3D printing.
Please Name Your Technology Something We Can Remember
Thereās standing out, and thereās STAndING ouT.
DigiFabster, Industry 4.0, and a Supported Future of Business and Technology
The trend toward 3D printing for production is easily observable ā but we must not overlook the entire process necessary to take additive into manufacturing.
The End of an Era? 3D Systems Selling Molding Machines?
A quick glance at 3D Systems’ marketing material lately might have you believe they’re selling injection molding equipment. But not really.
Why Is It So Hard To Buy 3D Printer Filament?
Sometimes it is just too difficult to buy 3D printer filament from some companies.
Both of Polaroid’s 3D Printer Operations?
Today weāre talking about Polaroidās 3D printing operations. Both of them.
PYL Associates: Making Better 3D Printing Companies
If thereās one thing I see constantly in 3D printing companies, itās room for improvement.
Onshape Isn’t Fooling Around
The latest marketing material from Onshape is rather interesting.
Suspicious Signs on 3D Printer Kickstarters
There have been numerous crowdfunding failures for small-scale desktop 3D printers recently, and I found another signal to find them.
Robo Selling STL File “Print Packs” at Staples?
A very interesting report at Hackaday describes a very unusual product from Robo (formerly Robo 3D).
The Importance of 3D Printer Product Names
There are tons of desktop 3D printer options out there, and itās often hard to distinguish between models.
The 3DP Pivot
How smaller 3D printing brands are shifting to thrive in the industrial market.
Seven Ways That 3D Printing Companies Are Promoting Their Businesses
Promoting a 3D printing company is more challenging today than ever before due to the huge number of companies in the space.
Massivit Has It Figured Out
Massivit 3D Printing Technologies has announced their strategy for unveiling their huge Massivit 1800 3D printer, and itās not what you might think.
MakerBotās Western Expansion: The First of Many?
MakerBot announced an interesting educational maneuver: theyāre opening up an office in California.
Airwolfās Intimate Approach To Introducing 3D Printing To Corporations
As the emphasis on 3D printing shifts from poorly adopted consumer applications to industrial uses, 3D printer companies must find ways to make this shift. Airwolf has found a very effective and fun way to do so.
The 3D Printer Statistics War Is A Losing Battle
There seems to be two kinds of 3D printer manufacturers these days: those who focus on specifications, and those who donāt.
Polaroidās New 3D Printer Faces Daunting Challenges
As we described previously, Polaroid launched a new desktop 3D printer. After some thought, we believe it will face significant challenges going forward.
Rigid.ink Is Feeding Their 3D Print Filament Customers
It seems that filament manufacturers are going all-out to make customers happy.