This week’s selection is “Etsy Empire Strikes Back” by Eric Michael.
This week’s selection is “Starting an Etsy Business for Dummies” by Kate Shoup and Kate Gatski.
New research from Essentium points out a key marketing strategy that most 3D printer manufacturers are not using.
We had an interesting discussion with Markforged about their recent acquisition, Digital Metal.
How to balance speed, cost, and impact to leave a lasting impression at your next industry event.
This week’s selection is “Sell Your Crafts Online: The Handmaker’s Guide to Selling from Etsy, Amazon, Facebook, Instagram, Shopify and More” by James Dillehay.
This week’s selection is “Hit Makers: How to Succeed in an Age of Distraction” by Derek Thompson.
After looking at several AI tools recently, I’ve realized there is another fundamentally important way AI will affect the 3D printing world.
I had a chat with XJET’s Dror Danai about the company’s strategy.
Charles R. Goulding and Mindy Zhu look at how 3D printing could capitalize on the Squid Game craze.
Three 3D print companies are using social media in different ways to reach their audience.
We received an invitation to the grand opening of Massivit’s new “Americas Experience Center”.
SLM Solutions announced a major change in marketing strategy, skipping a major trade show and focusing on an all-digital approach.
Sintavia announced a new copper 3D printing method, but this may lead to an interesting challenge to other providers.
A tool manufacturer has leveraged 3D printing to make their product more attractive to buyers.
SPEE3D announced a 3D print simulation that provides a unique way to market, train and experience the technology.
In a today’s 3D printing world it is all too easy to focus too hard on the technical and forget other factors.
Benchmarking samples are often produced to ensure a 3D printed part delivers the required engineering performance. However, miniFactory has introduced a new twist on the process.
Charles R. Goulding and Preeti Sulibhavi dig into the metrics of return on investment from trade shows.
We’re talking often these days about the place of 3D printing in addressing the pandemic, but there are more nuances for the industry beyond manufacturing.
Charles Goulding of R&D Tax Savers examines 10 options for replanning 3D printing marketing budgets in the face of disruption.
Stratasys launched an unusual marketing campaign that for the first time targets users of low-cost alternative 3D printing equipment. Why did they do this?
There’s a secret issue with the annual AMUG conference, and we have to tell you about it.
Is it still possible to promote a business brand using 3D printing? It apparently is, according to Diageo, who have launched the Bulleit 3D Printed Frontier Experience.
This week’s selection is “Hardcore Inventing” by Robert Yonover and Ellie Crowe.
Associate your 3D printing brand with Fabbaloo — by making an investment with us, we can help you to meet your marketing objectives.
This week’s selection is the “Total Inventor’s Manual: Transform Your Idea into a Top-Selling Product” by Sean Michael Ragan.
3D printing has been subject to plenty of hype, including from marketers. We take a look at three solid ways to reduce the hype around 3D printing.
Is it more important in 3D printing to be first to market or unique on the market? As 3D printing grows as an industry, it’s more important to have an ‘only’ to offer, as a marketing expert points out.
A lawsuit between Markforged and Desktop Metal? The two companies begin court battle again with Markforged claiming disparaging marketing material by Desktop Metal.
I’ve noticed something interesting about the upcoming RAPID + TCT 3D print trade show.
A post from our friend Pete Basiliere of Gartner analyzes the digital capability of 3D printer manufacturers.
EU researchers have developed an unusual 3D printed part for maritime use, suggesting a new channel for metal 3D printing.
There’s standing out, and there’s STAndING ouT.
The trend toward 3D printing for production is easily observable – but we must not overlook the entire process necessary to take additive into manufacturing.
A quick glance at 3D Systems’ marketing material lately might have you believe they’re selling injection molding equipment. But not really.
Sometimes it is just too difficult to buy 3D printer filament from some companies.
Today we’re talking about Polaroid’s 3D printing operations. Both of them.
If there’s one thing I see constantly in 3D printing companies, it’s room for improvement.
The latest marketing material from Onshape is rather interesting.
There have been numerous crowdfunding failures for small-scale desktop 3D printers recently, and I found another signal to find them.
A very interesting report at Hackaday describes a very unusual product from Robo (formerly Robo 3D).
There are tons of desktop 3D printer options out there, and it’s often hard to distinguish between models.
How smaller 3D printing brands are shifting to thrive in the industrial market.
Promoting a 3D printing company is more challenging today than ever before due to the huge number of companies in the space.
Massivit 3D Printing Technologies has announced their strategy for unveiling their huge Massivit 1800 3D printer, and it’s not what you might think.
MakerBot announced an interesting educational maneuver: they’re opening up an office in California.
As the emphasis on 3D printing shifts from poorly adopted consumer applications to industrial uses, 3D printer companies must find ways to make this shift. Airwolf has found a very effective and fun way to do so.
There seems to be two kinds of 3D printer manufacturers these days: those who focus on specifications, and those who don’t.
As we described previously, Polaroid launched a new desktop 3D printer. After some thought, we believe it will face significant challenges going forward.
It seems that filament manufacturers are going all-out to make customers happy.